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Credly Grows Professional Services Offering with Addition of Enterprise Upskilling Experts

Digital credentials leader expands its best-in-class professional services to deliver impactful, measurable digital credential programs

Credly, the world’s largest network of talent with verified skills, today announces the expansion of its professional services with the addition of Jim Daniels, Director of Professional Services, and Katie Sievers, Senior Manager of Professional Services. Credly’s Professional Services offering provides Fortune 500 companies, university systems, and other large organizations with expertise and guidance to develop effective digital credential programs.

Credly’s professional services empower organizations to define their approach, impact, success strategy, and metrics, as well as elevate and scale their talent management initiatives. Daniels and Sievers will oversee a range of professional services, providing guidance on:

  • Developing credential and badge recognition strategies
  • Implementing skill and competency frameworks
  • Establishing governance guidelines for managing an enterprise-class credential strategy

“As demand grows for trusted signals about skills and capabilities across the labor market, more and more organizations are turning to digital credentials as the foundation of their most critical talent and upskilling initiatives,” says Jonathan Finkelstein, CEO of Credly. “Credly’s professional services provide industry-leading guidance, expertise and research to deploy digital credential programs that operate effectively at scale, advancing the key strategic initiatives for an organization. Our customers and partners are launching world-class programs with the support of a world-class professional services team led by Jim and Katie.”

Daniels joins Credly from IBM, where he was responsible for the development, sustained business strategy, and operational management of the IBM Digital Badge Program. The unified credential initiative is recognized globally for its award-winning approach to driving essential IT skills in the marketplace – a distinction which speaks to Daniels’ digital credential program design, deployment, and management expertise.

“My experience building an enterprise-wide badge program from the ground up has developed into a passion for helping decision-makers realize the value and return of digital credentials,” says Daniels. “Credly’s professional services connect organizations with the knowledge and tools to unlock the full potential of digital credential programs, and I’m thrilled to be part of this mission.”

Prior to her promotion into the new role, Sievers managed strategic client engagements as part of the Customer Success team at Credly, supporting customers such as AWS and FranklinCovey with the launch and growth of their credentialing programs. A teaching fellow at Harvard University Graduate School of Education, Sievers is a frequent author and speaker on credentials and the future of learning and work.

With the addition of Daniels and Sievers, Credly’s professional services will continue to tailor consulting for organizations by designing credentialing programs that meet strategic objectives, align with a business case, and drive positive outcomes to set customers up for success.

For more information on how Credly’s professional services help organizations create meaningful and impactful credentialing programs, visit