Snowflake overhauls the way organizations explore, share, and unlock the true value of data. The Snowflake Data Cloud and Snowflake Data Marketplace power seamless integration and access to data, and Snowflake offers a global certification program for the use and best practices of its solutions.
Snowflake’s Education Services program is robust: It offers customers the opportunity to upskill and get the most out of its platform and services, and it allows a wide range of professionals, from data veterans with 15+ years of experience to individuals who are new to the data world, to learn about Snowflake solutions.
With a growing customer base, Snowflake is seeing a high demand for its certification holders. The success of its IPO in September 2020 made its program extremely visible, and candidates with Snowflake skills continue to be increasingly desirable. With this increase in demand, maintaining brand reputation through credential verification, increasing program awareness through social sharing, and encouraging continued education on Snowflake’s solutions are top of mind.
When Snowflake launched its Snowflake Education Services program, it incorporated digital credentials from the start to provide its certification earners with the most value. With certification earners around the world, Snowflake found digital credentials to be the best option for earners to showcase their knowledge and for employers to verify an employee or candidate’s certifications. Plus, digital credentials help Snowflake’s learning program engage certification earners as the brand expands.
In a survey of Snowflake certification earners conducted by Snowflake and Credly in May 2021, 96% consider their digital credential from Snowflake to be valuable. Earners report that the shareability of digital credentials is a big benefit: 85% of Snowflake earners surveyed report that digital credentials allow them to share their certification more easily. Of those surveyed, 92% had shared their digital badges to LinkedIn and 51% shared them on their resume, portfolio, and email signature.
Earners also report experiencing a range of positive job-related benefits from their digital badge; 51% were able to connect to career opportunities and 45% received a raise, promotion, or a new job because of their digital credential.
Digital credentials encourage earners of Snowflake certifications to continue their Snowflake education journey and stay engaged with the brand.
Education Services Program