Growth Strategies for Professional Associations: Maximizing Revenue with Digital Credentials

Korn Ferry's newest study shows that by 2030, there will be a global shortage of 85 million people in the workforce. That is roughly equal to the whole population of Germany. A survey by PwC also found that 74% of CEOs are concerned about the availability of key skills in their organizations, highlighting the growing need for ongoing professional development to address the global skills shortage.

These factors present professional associations with an opportunity to engage and maintain their members and learners in response to the growing need for reskilling and upskilling.

However, how can professional associations communicate their benefits effectively to members to differentiate themselves in a competitive market?

This white paper examines how digital credentials can help create demand for memberships and training courses, as well as increase members’ and learners’ stickiness to drive growth by:

• Offering digital badges and certifications for up-to-date training courses, events, webinars, and certifications that suit different upskilling and reskilling needs in the market.
• Creating a community that allows members to network and learn from each other.
• Helping members build an online profile to stand out from the crowd.