Organizations are struggling to recruit and retain candidates with the right skills sets – as a global skills shortage combines with a rise in job-hopping. Individuals meanwhile, want to upskill to stay ahead of their peers and progress in their careers – but finding an employer offering the development pathways they desire is tough.
The combination is a prime opportunity for product certification providers. Not only can they position both their core products and their product certification offerings, they can also help to solve their customers’ skills challenges.
In our guide for product certification providers, we explore how digital credentials can help respond to this opportunity and grow their business by:
- Providing learners with actionable value from their certification program
- Creating greater exposure for certifications amongst potential customers and learners
- Differentiating themselves from other similar product providers in the market.
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