We’re seeing more and more professionals pursue professional certifications. It’s an efficient use of time and money, and for a lot of people, it’s the best way to demonstrate specific skills. With all of these positive notes, why isn’t everyone pursuing certifications to advance their careers?
FUD (fear, uncertainty, doubt). It’s always more comfortable to stick with what you know, even if it’s making you miserable. In hindsight, it’s easy to say stretch goals are the best thing you’ve ever done. It’s also easy to recommend other people reach outside their comfort zone and learn new things. But when you’re the person who needs to invest time and money, it’s common to suddenly have a long list of reasons why things may not pan out.
A (perceived or real) concern about a shorter return time for your ROI. Later in life, you have less “working years” left, so it’s easier to talk yourself out of making a change simply by saying what you’d have to invest wouldn’t be worth it.
Time and money. Many of us fill the time we have and spend the money we’re given, so finding extra of either (or both) can be challenging. It may require a conscious choice to give up something in your life to make room for your professional development.
There are certainly cases where these are legitimate issues that need to be addressed, most of the time they serve as convenient excuses to do nothing to improve your career outlook. And the best way to get past that hurdle is to have a conversation with yourself about investing in your own professional happiness.
What are the essential elements a person needs to complete a certification?
Are you convinced that you should at least consider a certification? If so, take a look at these recommended first steps.
What makes the risk and sacrifice worth the reward?
When people begin exploring a certification, they typically have a specific motivation in mind. They’re ready to advance in their career – financially, but also in their ability to influence others. They want to grow into or out of a specific job. They have knowledge but are hindered from using it because of a lack of credentials. There are a long list and a wide variety of reasons, but no matter where they start almost everyone ends up with the following perks.
As hard as the commitment may be to make, the reward is worth it. It’s hard to find someone who invested in their personal or professional development and regrets it. And remember, this is the second half of a two-part blog post, so if you want to know how and why more and more professionals are leveraging certifications, check out the NISM blog for the first post in this series!
Author Bio
Dr. Amy Jauman, SMS, is a speaker, professor, and certified social media strategist who bills herself as “an educator for the business environment.” She focuses on using social media, experiential learning techniques, and online resources to make information meaningful to adult learners in traditional and remote business and educational environments. In 2017, she authored the NISM textbook Comprehensive Field Guide for Social Media Strategists: Master the Six Content Domains of the SMS Exam and in 2018 published her second book, Certification Success: Create Your Personalized Study Plan, through Kendall Hunt Publishing. Amy has a master’s degree in experiential education and a doctorate in organization development. In 2013 she became a Certified Instructor through the National Institute of Social Media (NISM).