Credly by Pearson_Purple _RGB 1-1

Case Study

InPsyt

InPsyt advances trust in mental healthcare with Credly

About InPsyt​

InPsyt, a business division of HCG (Hakjisa Contents Group), is Korea’s leading psychological assessment organization. We develop and distribute professional psychological assessments, provide training and certification programs for psychologists, counselors, educators, and healthcare professionals, and work closely with universities, hospitals, schools, and mental health organizations throughout Korea. 


Strategic business goals 
Our mission is to build a more trustworthy mental healthcare ecosystem by making professional competency visible and verifiable. Rather than simply issuing certificates, we aim to establish a trusted credentialing system that recognizes real knowledge, practical experience, and continuous professional development. 

The Why

The mental healthcare industry faces a growing trust problem. Thousands of private certificates exist in the market, making it increasingly difficult for employers, organizations, and consumers to distinguish meaningful professional qualifications from certificates with little practical value. 
At the same time, consumers want to find experienced professionals they can trust, while qualified practitioners want better ways to demonstrate the expertise they have accumulated throughout their careers. 

Primary Challenge​

Traditional certificates only prove that someone attended a course. They rarely demonstrate practical experience, competency, or continued professional development, making it difficult to establish trust across the professional ecosystem.  

When certificates couldn't tell the full story
Professional achievements were fragmented across paper certificates, workshop attendance records, and individual work experience. There was no standardized way to verify expertise or showcase professional growth. Consumers had limited information when selecting practitioners, while experienced professionals had few opportunities to distinguish themselves based on verified competencies. 

Turning verified competency into trusted opportunity 
We chose Credly because it provides more than digital certificates. It’s a globally recognized digital credential ecosystem built on trust 
and verification. 
Unlike conventional certificate systems, 
Credly allows credentials to represent both learning achievements and real professional accomplishments. Combined with Pearson’s global credibility and the Open Badges standard, it offered the foundation we needed to build 
a trusted competency framework for Korea’s mental healthcare profession.

Solution​

InPsyt implemented Pearson Credly as the digital credential platform for professional education, psychological assessment training, and competency recognition. 

Digital badges are awarded not only for completing Pearson-InPsyt workshops and professional training programs, but also for verified practical achievements such as administering professional psychological assessments. By recognizing actual field experience alongside structured education, we created a richer representation of professional competency. 

The implementation also established the technical foundation for future API integration across our education platform and professional services. 

Key Value

Credly enables us to recognize multiple dimensions of professional competency— including education, practical experience, assessment administration, and continuous  learning—in a single trusted digital identity. 

Because digital badges are portable and easily shareable, professionals can display their credentials on personal websites, LinkedIn profiles, digital portfolios, and even alongside psychological assessment reports. This increases transparency for clients while helping qualified professionals build stronger professional reputations. 
More importantly, digital credentials become trusted signals throughout the entire mental healthcare ecosystem, rather than isolated certificates. professional competency. 

The implementation also established the technical foundation for future API integration across our education platform and professional services. 

Results

The implementation established the foundation for a trusted professional credential ecosystem within Korea’s mental healthcare industry. 
Instead of focusing solely on certification, InPsyt is building an infrastructure where verified competencies become visible to employers, organizations, and the public. 
Digital badges also lay the groundwork for integration with CounJob, HCG’s specialized recruitment platform for psychology professionals. In the future, employers will be able to identify candidates based on verified competencies and practical experience rather than certificates alone, helping create a more transparent, trustworthy, and competency-driven employment market.

Proven Metrics

  • Recognition of both formal education  and verified practical experience, rather than course completion alone. 
  • Increased visibility of professional competency through shareable digital credentials across multiple platforms. 
  • Approximately 4,000 assessment  reports validated and verified using  digital credentials earned by mental  health professionals.
  • 100,000+ South Korean mental health  professionals currently working towards  their professional certification. 
  • Achieved 60% YoY sales growth on training after introducing certification via Credly. 
  • Expansion toward 50,000+ verified digital credentials annually across professional education and assessment programs. 

 

 Working with Pearson, we
designed a competency-based credential framework that extends beyond course completion.” 
Joohoon Kim, Head of Marketing Operations, InPsyt

Share

Customer

210 Employees

5 Group companies

#1 Country ranking

35mil Annual revenue (USD)

 

 

Website

Ready to get started?

Case Study

Samsung Case Study 2026

Learn more

Case Study Faethm by Pearson

Australian Digital Health Agency

Learn more