How Wood Went Digital

    The National Wood Flooring Association (NWFA) was looking for a way to engage young professionals in the association, provide additional membership benefits and showcase the unique skills of its membership to a larger audience. It turned to digital credentials.
    user-circle Credly
    hourglass-01 2 min read
    58c9cab532040545531465 (1)-1

    The NWFA’s developed its Certification Program to recognize and promote the competence and qualifications of wood flooring professionals throughout the industry. NWFA members undergo both written and hands-on testing to earn their certifications, and the newly established NWFA University, enabled some of the training to be delivered through on-demand, online courses.


    The NFWA created a webpage to help members understand and maximize the opportunities associated with the digital badges they earn.

    As Stephanie Owen, NWFA Education Director explains, the digital badges represented new value for its members. “With a dwindling labor supply, we wanted to engage young professionals with digital credentials that would make them marketable. If they are contracted to install flooring, they can literally show potential customers their certification on their mobile device. Since we were transitioning some of our training to the online environment, the digital credentials made sense.”

    NWFA also sought to retroactively recognize existing members who were previously certified. “We’ve issued badges based on our records of prior certifications. So far we have issued more than 3000 badges!” says Owen. “We’re now working on connecting the badge image to the search feature available on WoodFloors.Org. For someone who has attended various classes and is certified, they will rise to the top on the search feature.”

    Owen and the NWFA introduced their membership to the idea of digital credentials before the first badge was issued, presenting the plan at the 2016 spring NWFA Expo. NWFA leadership noted immediate interest among members and a budding good natured competition. The association prepared a page on their website related to badges and certifications to let members know what to expect.

    “It’s new. It’s going to take a little time for members to understand the power of the badge, but already we have had a few share all their badges to LinkedIn and Facebook. When one professional sees what another is doing, we anticipate even more activity. This is an awesome marketing opportunity and a real benefit of association membership.”

    Read More

    How Digital Credentials Can Benefit Your Association & Members

    It’s important for associations to continuously adapt and innovate their marketing, offerings,...
    Learn more

    Is Your Association Ready to Start a Digital Credentialing Program?

    We recently hosted a webinar with industry experts titled, "How Digital Credentials Can Help...
    Learn more

    Measuring the ROI of your Membership Association's Badging Program​

    A key challenge professional associations face is communicating their benefits effectively to...
    Learn more

    3 Ways to Drive Millennial and Gen Z Association Membership Using Digital Credentials

    Professional associations are critical for any economic sector—providing members and...
    Learn more

    Association’s key role in the new workplace: Recognizing Soft Skills with Digital Badges

    In the fast-paced world of modern work, change is the only constant. With the advent of...
    Learn more

    3 Ways to Supercharge Membership Marketing for Your Association

    In the age of digital transformation and information overload, it’s no surprise that...
    Learn more

    Ready to Get Started with Credly’s Acclaim platform?