4 Things Training Providers Should Consider When Launching a Digital Credentialing Program
Digital credentialing is becoming an increasingly popular for training providers to recognize and validate learners' skills and competencies. By offering digital badges to learners, training providers can differentiate their training programs, increase learner engagement, and provide a more efficient way to recognize, share, and verify the skills of their learners. If you are a training provider considering launching a digital credentialing program, here are four things to consider before you get started:
1. Outline Short Term Gains and Long-Term Goals
When launching a digital credentialing program, it's important to consider both short-term gains and long-term goals. Short-term gains may include increased learner engagement, improved brand recognition, and more effective marketing. Long-term goals may include increased revenue, higher learner retention, and greater recognition in the industry. Training providers should define their short-term gains and long-term goals to ensure that their digital credentialing platform provides the right features to measure and track activity against these goals.
2. Ensure Badging is Tied to a Business Objective
Digital credentialing is only effective when it is tied to a business objective. Training providers should define the business objective they want to achieve through their digital credentialing program, such as increasing revenue, improving customer satisfaction, or increasing learner retention. By tying badging to a specific business objective, training providers can measure the effectiveness of their program and determine its impact on the organization. This can also support with achieving buy-in from your internal decision makers.
3. Build Proficiency into Your Program with Recommendations for Future Learning
Digital badges provide a comprehensive way to recognize and share learners' skills and competencies. However, to be truly effective in retaining customers and solidifying relationships, they should also provide learners with recommendations for future learning. This will enable learners to build on their competencies and provide a more holistic approach to training. Recommendations for future learning can also help training providers to retain learners and increase their engagement with their training programs.
4. Prioritise Communications and Outreach
When launching a digital credentialing program, it's important to prioritize communications and outreach. This includes communicating the benefits of digital badges to learners, employers, and other stakeholders. Training providers should ensure that learners understand the value of digital badges, and that they are motivated to earn them. Effective outreach increases the training program's visibility and attract new learners. Lean on the Acclaim Team for Support
Setting up a digital credentialing program is no easy feat, and training providers need an issuing platform that can support them in achieving their goals. Acclaim provides a comprehensive platform for issuing and managing digital badges, as well as analytics and reporting tools to measure the effectiveness of the program. Acclaim can also provide one to one support and guidance to training providers to ensure that their digital credentialing program is aligned with their business objectives and achieves their goals.
Launching a digital credentialing program requires careful planning and consideration, and you need an issuing platform that can support you in achieving your goals. If you're ready to get started, get in touch with us to book a personalized demo of Acclaim and get a deep dive into the platform.