How to Use Skills Development as a Recruitment Tool

    COVID-19 has impacted business in a whole host of ways, one of them being recruiting and hiring staff. You may find yourself in one of several recruiting and hiring scenarios, depending on the nature of your business.
    user-circle Credly
    hourglass-01 3 min read
    Confident female designer working on a digital tablet in red creative office space-1


    • If your company has been deemed essential, you are likely looking at a hiring increase and need to get people in the door quickly.
    • If your business is operating normally, you may be recruiting and hiring as usual, but you'll need to do it remotely and pivot your processes to accommodate those changes.
    • If you've laid off or furloughed employees, your recruiting and hiring are likely at a standstill. But when you do re-open your doors and need a full staff, you may find that your employees have found jobs elsewhere in the meantime, which will necessitate a flurry of hiring.

    Whatever the situation you're in, one thing is clear. You'll need to refine your recruitment and hiring strategies to ensure you get the best people. That means offering the best package of perks, benefits, and salary you can. The top item on your list needs to be skills development. Offering employees the opportunity to upskill and earn verifiable digital credentials is your strongest tool for attracting and retaining the best people today. Here's why:

    According to a recent survey by Qualtrics and Accel Partners, the most important thing to millennials (who make up the largest segment of the workforce today) when considering a new job is the opportunity for skills training and development. It's more important to them than company culture, other perks, even salary. The survey found:

    • 80% of millennials prioritize personal growth and development.
    • 67% of millennials would be willing to take a pay cut to work for a company that offers opportunities for skills development and mentorship.
    • 71% of millennials who leave a company in two years do so because there is not enough leadership and skills development.
    • 69% of millennials say they aspire to be leaders in the next five years.

    Those are some strong numbers. It's very clear that your largest group of job seekers, those between the ages of 23 and 38, want the opportunity to learn new skills, grow in their jobs, and lay the foundation for moving up the ladder.

    It's true for millennials. What about Gen Z? Born between 1995 and 2015, Gen Z makes up 24% of the workforce today. Upskilling by earning digital credentials is vital for this group of potential employees as well. Three traits of this generation, identified by LinkedIn, will illustrate why.

    • Gen Z is the most tech-savvy generation, and 91% say the technology at a company influences their job choice.
    • Gen Z is risk-averse, and even before COVID unsettled the entire world, the top thing they were looking for was job stability and security.
    • Gen Z is very competitive and thrives on healthy competition in the workplace.

    The opportunity to upskill with digital credentials checks all of those boxes. Using technology for online learning courses is natural for them. Offering opportunities to upskill demonstrates your commitment to your employees and their futures with your company, thus giving Gen Z the stability they need. When your employees earn new digital credentials and post them to social media, it creates some healthy competition among colleagues who want to up their game, too (and gives your brand an increase in reach and visibility). 

    Offering your employees the opportunity to upskill by earning verifiable digital credentials has always been a powerful tool in your recruiting arsenal, but now it's more important than ever. 

    Speak to our team to learn more about how digital credentials can be used as a recruiting tool. 

    Talk to Sales


    Read More

    Marketing Metrics That Matter

    Marketing - when done correctly - has always been an important way to stand out from the...
    Learn more

    Digital Credentials: Fact Versus Fiction

    Digital credentials are quickly becoming the standard record for learning, skills, and...
    Learn more

    Market & Grow Your Product Certification Program with Digital Credentials

    Certification breeds loyalty, creates community, and gives users a reason to continue their...
    Learn more

    The Evolving Transactional Nature of Credentialing: The Future of Alternative Credentials

    A credential is a form of currency, and in order to be a currency it needs to have relevance...
    Learn more

    6 Steps to Transition to Online Training

    You may find yourself in the position of needing to move some of your training online because...
    Learn more

    The Evolving Transactional Nature of Credentialing: Alternative Credentials Today

    Credly's founder and CEO, Jonathan Finkelstein, conducted an interview with The Evolllution, a...
    Learn more

    Ready to Get Started with Credly’s Acclaim platform?