What Are You Spending Your Unused Budget On?
In-person events are valuable, but when budgets shift, invest in digital credentials. They yield a significant marketing impact, saving costs and generating brand visibility.
Credly
2
min read
Trade shows and industry events are costly but the return on investment usually makes attending and presenting at large events worthwhile. Between meeting prospects, going to training sessions, and creating new leads for your sales team to follow up on after the event is over, the benefits of in-person events are high. What happens when that face-to-face meeting goes away? All of the planning, time, money, and effort is suddenly out the door.
All is not lost!
If you find yourself in a position where you have a budget allocated for in-person events but need to shift that spend elsewhere, the best place to allocate that money is with digital credentials. You’ll get the most bang for your buck, now and in the long-term.
Here are three ways digital credentials can fill the gap until in-person events are back in full swing that will demonstrate a return on your budget investment.
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Digital credentials make a huge marketing impact
IBM cited that they’ve seen the equivalent of close to ten million dollars in marketing spend saved by issuing digital credentials. That astronomical number is unique to their organization, however, when you factor in social media shares and impressions that are generated when your learners share their credentials on social channels like LinkedIn, Facebook, and Twitter, your organization will reap the benefits of your badge evangelists sharing their achievements. Additionally, as your brand is put in front of net-new contacts, the likelihood of generating demand for your product or service goes up. -
You’ll upskill and reskill your employees until face-to-face training is available again
If your organization has a learning and development program, the next logical step is to reward your employees’ learning with digital credentials. They’ll have peace of mind that their employer is invested in their future, and you’ll have peace of mind that your employees have the skills necessary to carry your organization into the future. It’s a win-win. -
You’ll prove that your organization is forward-thinking
No one wants to be a late adopter of new technologies. By issuing digital credentials now, your organization can firmly plant its place as an adoptor of change that positively impacts its workforce. Don’t have the fear of missing out when your competitors are spending their time and money on tools that pack a powerful punch.
If you’re interested in learning more about how digital credentials can benefit your organization, schedule a chat with our team!
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