What Does a Successful Badging Program Look Like? Hear from Top Issuers (PART I)
Credly Team
Many view a successful digital credentialing program simply as one where badges are earned after completing training or milestones. However, true success goes beyond numbers. It’s about creating meaningful recognition that empowers individuals, supports career growth, and aligns with business goals.
But how do you know your program is truly driving success?
In this factsheet, we look to the Credly Top Elite Issuers of 2024, whose success and commitment are demonstrated by the significant number of badges issued and achievements celebrated. Specifically, in Part I, we explore valuable insights into the impact their successful programs have had on learners. Whether you're launching or refining your program, these real-world perspectives will help ensure long-term success.
Motivate Continuous Learning
A successful badging program should foster a habit of continuous learning, as badges create a sense of accomplishment. By recognizing and rewarding learners' efforts, badges encourage them to keep reaching new milestones and actively pursue further growth.
Boost Learner Confidence in Skills
Another key indicator of a successful badging program is its ability to boost learner confidence. By earning badges, learners gain validation of their skills, which reinforces their expertise and demonstrates the value they bring to the workplace, helping them feel more confident in their abilities.
Margot Baron, Google Cloud Credential and Certification Lead, shared how their badging program helps learners build confidence in their skills in our interview.
Enhance Learner Career Opportunities
When learners earn credible and meaningful credentials, it validates their skills and makes them more competitive in the job market. This recognition enhances their qualifications for promotions or new job opportunities, highlighting the program's role in advancing careers.
Discover how the Project Management Institute is seeing learners embed their badges on social platforms, making it easier for employers to understand their skills and qualifications.
Empower Learners to Evolve
A well-established credentialing program empowers learners to evolve by offering structured and well-defined pathways that keep them current with changing skills and industry trends.
Brandon Burtner, Senior Director at Scaled Agile, shared how the organization is excited to leverage Credly pathways, enabling learners to stack badges and showcase a comprehensive skill set that evolves alongside industry demands.
Create a Community of Professionals
A successful program connects learners with similar professional goals and interests. By sharing badges on social media and public profiles, digital badges help professionals find others, collaborate, share insights, and expand their networks, fostering a supportive environment that enhances the learning experience.
Ryan Rose, Director of Learning and Development at Cisco, discusses the value of creating a community through digital badges in the interview.
Measuring Success Beyond the Badges
Tracking key badge metrics is just one step in evaluating your credentialing program's effectiveness. Another key indicator of success is the meaningful impact your program has on both learners and your organization.
We've covered how learner impact indicates program success, but organizational outcomes like positive brand awareness and employee development are just as crucial. We’ll explore these further in part II of this factsheet.
To discover more insights from the Credly Elite Issuers, visit their profiles and speak with our team about transforming your program for lasting impact.
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